Color & Typography

To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to intent of our founders.

Brand Colors

Garnet and Gold are the Fraternity colors. Yellow is allowable in limited application as a highlight color. Whenever possible, please use exact specifications listed below.

Primary Colors

Garnet

Garnet Swatch

Pantone 188
C12 M95 Y59 K54
R119 G36 B50
100% - 10% Tint


Gold (Metallic)

Metallic Gold Swatch

Pantone 873
C30 M30 Y60 K10
R139 G110 B74
100% - 10% Tint


Secondary Colors

Gold (Non-Metallic)

Non-metallic Gold

Pantone 7503
C10 M15 Y45 K28
R167 G158 B112
100% - 10% Tint


Gold

Gold Swatch

Pantone 1225
C0 M17 Y68 K0
R255 G203 B79
100% - 10% Tint


Typography

Our preferred typefaces are Verdana for PowerPoint™ presentations, websites, letters, and other everyday office documents. Gotham and Chronicle are the preferred typefaces for brochures and other professionally designed projects. *Georgia is not recommended for PowerPoint™ presentations.

Document Headline Fonts

Verdana Regular

Verdana Regular

Typesetting Headline Font

Gotham Regular

Gotham Regular

Verdana Bold

Verdana Bold

Gotham Bold

Gotham Bold

Document Text Fonts

Georgia Regular

Georgia Regular

Typesetting Text Font

Chronicle Regular

Chronicle Regular

Georgia Bold

Georgia Bold

Chronicle Bold

Chronicle Bold
If you have any questions on marketing resources, please email media@pikes.org.