Color & Typography
To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to intent of our founders.
Brand Colors
Garnet and Gold are the Fraternity colors. Yellow is allowable in limited application as a highlight color. Whenever possible, please use exact specifications listed below.
Primary Colors
Garnet
Pantone 188
C12 M95 Y59 K54
R119 G36 B50
100% - 10% Tint
Gold (Metallic)
Pantone 873
C30 M30 Y60 K10
R139 G110 B74
100% - 10% Tint
Secondary Colors
Gold (Non-Metallic)
Pantone 7503
C10 M15 Y45 K28
R167 G158 B112
100% - 10% Tint
Gold
Pantone 1225
C0 M17 Y68 K0
R255 G203 B79
100% - 10% Tint
Typography
Our preferred typefaces are Verdana for PowerPoint™ presentations, websites, letters, and other everyday office documents. Gotham and Chronicle are the preferred typefaces for brochures and other professionally designed projects. *Georgia is not recommended for PowerPoint™ presentations.
Document Headline Fonts
Verdana Regular
Typesetting Headline Font
Gotham Regular
Verdana Bold
Gotham Bold
Document Text Fonts
Georgia Regular
Typesetting Text Font
Chronicle Regular
Georgia Bold
Chronicle Bold
