Official Pi Kappa Alpha graphics, guidelines, and best practices for promoting your chapter on campus, online, and on-brand.

What is branding? In short—it’s our reputation. Every interaction with Pikes either adds or detracts from the PIKE brand. Logos and taglines are the visual reminders of who we are—however the experience of being a Pike is what makes a lasting impact on our members and the people around them.

Do we conduct ourselves as gentlemen? Are we having a positive impact on our brothers, our campus, and our community? Do we strive for excellence in everything we do? These are the true branding points of Pi Kappa Alpha.

To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to intent of our founders.

Resources

You don't have to guess—we have established visual standards and recommended web and email platforms to help you build the PIKE brand and communicate with the public.

TitleDownload
PIKE Brand Standards GuideDownload
Chapter E-Newsletter GuideDownload
Sample Chapter Content CalendarDownload
Sample Social Media Policy for ChaptersDownload
Public Relations HandbookDownload

Logos & Marks

PIKE was created to stand apart. We are one Fraternity and speak with one voice.

This also applies to our visual brand—please use only PIKE-approved colors, typography, and logos and refer to the PIKE Brand Standards Guide for correct usage.

Fraternity Primary Colors

To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to the intent of our founders.

TitlePantoneCMYKRGBHEX
Screen Shot 2023-08-02 at 3.36.57 PMGarnet188CC33 M92 Y73 K38R121 G36 B47#79242F
Screen Shot 2023-08-02 at 3.36.42 PMDark Gold (Metallic when using PMS)8383CC37 M40 Y74 K8R158 G137 B89#9E8959
Screen Shot 2023-08-02 at 3.36.46 PMLight Gold (Non-metallic PMS)7503CC34 M35 Y68 K4R170 G151 B103#AA9767
Screen Shot 2023-08-02 at 3.36.52 PMNavy432CC79 M64 Y52 K44R50 G62 B72#323E48

Typography

FontUse Case
Times New RomanHeadline Font 1
Franklin Gothic CondensedHeadline Font 2
Gantari BoldHeadline Font 3
Times New RomanTypesetting Text
ArialTypesetting Text